It seems Google is seeking to carve out a bigger share of the infotainment market as they partner with Mitsubishi, Nissan and Renault to bring in Android cars.
Renault, Nissan, and Mitsubishi, with combined sales of 10.6 million vehicles last year, said they will "integrate Google applications and services" including Maps and the voice-commanded Google Assistant into their cars.
According to Gadgets360, the Google partnership promises "rich user experiences that are currently available only outside the vehicle or, to a limited extent, by connecting an Android device to supported vehicles," said the alliance's development chief Hadi Zablit.
While many volume carmakers offer infotainment "mirroring" to pair with Apple iPhones or Android smartphones, premium rivals such as BMW and Daimler's Mercedes are investing heavily in their own operating systems, vocal assistants, and connected services.
Some smaller manufacturers such as Geely-owned Volvo Cars have already decided to run Android Auto in future vehicles.
However, the Renault-Nissan-Mitsubishi announcement may cause competitors to rethink costly standalone tech strategies, increasing pressure on their suppliers.
The first Android-equipped vehicles will launch in 2021, the alliance said on Tuesday, without disclosing any of the partnership's financial terms.
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